Adly is the leading social in-stream activation platform that effectively utilizes celebrities to drive consumer engagement with brands.
Research shows users that follow a celebrity online are 4x more likely to engage with a brand online, ultimately increasing the probability of social interactions and conversion rates for the advertiser.
Adly's platform combines proprietary brand data with celebrity intelligence data to turn big data into valuable targeted audience segments. This proprietary trend data that can correlate the true value of a specific celebrity's influence with a particular brand; and in turn the anticipated amplification delivered. Adly thus enables brands to create a more organic, targeted approach to connect with key audience segments across various social channels and devices. To date, Adly has executed over 30K branded conversations with over 200 brands.