SecondSync analyses Twitter conversations around TV shows to provide insights for clients in broadcast and advertising.
People have always talked about the TV shows they love. Ten years ago, they chatted about last night’s TV over a cup of coffee with their coworkers. Now, that conversation takes place on Twitter, as the show is broadcast. Millions of Tweets - opinions, reactions and perspectives - represent an unmissable opportunity to understand and engage with the audience.
SecondSync makes sense of this torrent of Tweets. We work with broadcasters, production companies, agencies and brands to understand what viewers are saying, as they say it.